On Monday, April 9, Facebook bought and acquired photo-sharing app Instagram for a whopping $1 billion. Why would Facebook buy Instagram? Facebook is the top social network right now, yet it is lacking development in the mobile space and with photo sharing. Instagram has been one of the most downloaded photo sharing apps ever and Facebook knew that acquiring the app would help improve their own photo sharing within Facebook.
Mark Zuckerberg explained the acquisition in a post on his Facebook Timeline Monday saying:
“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”
So now all of those people worried that their beloved Instagram app will be destroyed can rest easily. On the day of the acquisition many people went to Twitter to post negative tweets and urged Facebook to leave their favorite photo-sharing app as it was. I think Facebook knew from the beginning that any changes made to Instagram itself would result in major backlash.
I am a Facebook user and also an Instagram user, and I agree with Zuckerberg, they are two separate apps and it should stay that way. I am actually excited to see how Facebook uses Instagram’s features on their social network in the near future.